WITHOUT “E” won the title of the Campaign with a purpose
Mlekara Šabac was recently awarded the “CAMPAIGN WITH A PURPOSE” statuette for 2021, by the Festival of Socially Responsible Communication in Serbia and the “Yellow Pants – Initiative for the Study of Childhood and the Concept Incubator of Social Responsibility” association.
The WITHOUT “E” campaign, which drew a lot of public attention to careful reading, but also understanding the declarations on the back of the products we consume every day, was awarded the title of a “CAMPAIGN WITH A PURPOSE” as a socially responsible campaign aimed at the welfare of children and individuals.
“I am proud of this recognition, which is just another confirmation that we are on the right track and that the products of Mlekara Šabac stand out for their quality. Thanks to my team, the Block & Roll agency, as well as all colleagues in corporate communications, quality control and sales who contributed to this campaign. This is award belongs to all of us”, said Ivana Ivačković, Marketing Director at Mlekara Šabac.
The best campaigns with a purpose were selected by recognized and proven experts in the field of socially responsible communications, marketing theory and practice, as well as care for the welfare of children. The winner announcement and statuette awarding ceremony was symbolically organized on International Children’s Day.